The "Éco-été" program encourages vacationers to sort waste
Toulon urban area welcomes thousands of vacationers in the summer.
Located at the heart of the first French tourist department, Toulon urban area welcomes thousands of vacationers in the summer. This large number of tourists leads to approximately 20% additional waste compared to the rest of the year. The 13th edition of the "Eco-été" campaign aims at making summer vacationers aware of sorting their waste via actions carried out by waste sorting ambassadors who are spread on the territory.
At the origin of this campaign the local household waste transport and processing authority (the SITTOMAT) hopes to collect a maximum of recyclable materials (glass, steel, aluminum, plastic bottles, papers, cardboard boxes, magazines). The campaing is part of a global initiative aiming at promoting eco-friendly gestures.
An optimal communication:
To carry out their mission successfully, the waste sorting ambassadors have user-friendly and multilingual material (guides and sorting bags, "special summer" gifts: balls, ashtrays of pocket, car sunvisors, frisbees, card games). To optimize the efficiency of the plan, interventions are scheduled in areas with strong tourist activity: campsites, holiday homes, tourist offices, beaches, markets, fairs, harbor offices, ports...
Besides the broadcasting of radio messages in 5 languages, posters will be displayed in most holiday resorts. Let's bet that at the end of the holidays, sorting will have become a reflex!
From July 1st till August 31st, 2015:
- 18 waste sorting ambassadors mobilized,
- 200 scheduled interventions,
- 20,000 gifts to be given away,
- 82,000 sorting bags to be offered,
- 82,000 multilingual sorting guides
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